Arts & Ideas

Guerilla Science presents…Attraction Lab

Science Camp

Delve into a multisensory exploration of attraction with Guerilla Science. Find out how your senses, brain and body react when you meet a special someone, and investigate the science behind those magical moments.

Take part in a series of sensory adventures based on scientific research in psychology, neuroscience and genetics, as we deconstruct dating and analyse attraction, and attempt to uncover how you really choose a lover.

You’ll discover what the smell of sweat tells us about a prospective partner, how eating kale and carrots transforms flirtation, why long vocal chords are sexy, and so much more.

This titillating experience is open to daters of all persuasions – single, partnered, straight, LGBTQ, polyamorous, and everything in between…

About Guerilla Science

Guerilla Science create events and installations for festivals, museums, galleries, and other cultural partners. We are committed to connecting people with science in new ways, and producing live experiences that entertain, inspire, challenge and amaze. All of our projects involve collaborations with practicing scientists, who we work with to develop everything from games and workshops to dining events and theatre.

Hosted by 

Viren Swami

Viren Swami is Professor of Social Psychology at Anglia Ruskin University, Cambridge, and Director of the Centre for Psychological Medicine at Perdana University, Malaysia. He is the author of Attraction Explained and his research is focused on attraction, body image and disordered eating, and separately the psychology of conspiracy theories. He joined us at Secret Garden Party and London’s Book Club in 2017 and 2018 to explore how and why conspiracy theories spread so quickly and the science behind attraction.

Co-hosted by Rachel Williams (neuroscientist)

Rachel is a PhD student at King’s College London trying to understand how the brain turns sensory information (e.g. a terrifying predator) into behaviour (e.g. making a speedy exit). Rachel co-wrote and delivered the Life on Mars workshop at Secret Garden Party 2016, the Social Media Assault Course at Secret Garden Party 2017, and a night-time tea making activity exploring sleep medicines at London’s Book Club in 2017 and 2018. She also hosted some of our events in London and Yorkshire.